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Plain Sight

Welcome to Plain Sight, our newsletter, where we bring hidden patterns into plain sight. Every week, we explore stories and ideas that help us understand why we are the way we are.

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The Abstraction Paradox

Edition #16 Plain Sight Abstraction is a double-edged sword. While the tools we create expand what we can do and make life easier, they're simultaneously weakening the mental muscles that created them. Welcome to Plain Sight by Wyzr, where we bring hidden patterns into plain sight. Every week, we explore stories and ideas that help us understand why we are the way we are. The Abstraction Paradox Last week, I watched a show where a mentalist performed some amazing memory tricks. He memorized...

Edition #15 Plain Sight Why do we still remember the apple that fell on Newton’s head, but not our GDP growth projection, or latest inflation figures, or even the pie chart numbers we saw in the ppt yesterday? What do great storytellers understand that the average ones don’t? Welcome to Plain Sight by Wyzr, where we bring hidden patterns into plain sight. Every week, we explore stories and ideas that help us understand why we are the way we are. Why Narratives Trump Numbers One lazy afternoon...

Edition #14 Plain Sight Sometimes the best product doesn't win. From VHS tapes to AI browsers, the real battle isn't about quality—it's about who controls the doors through which users enter. Welcome to Plain Sight by Wyzr, where we bring hidden patterns into plain sight. Every week, we explore stories and ideas that help us understand why we are the way we are.This week we're taking a different direction to explore the AI wars, and their potential trajectory. Why Distribution Beats Product...

Edition #13 Plain Sight During World War II, islanders built fake airstrips to summon planes that never returned. Today, we do something eerily similar - in startups, governments, and even science. This is the story of why we keep copying the ritual, while forgetting the reason it worked. Welcome to Plain Sight by Wyzr, where we bring hidden patterns into plain sight. Every week, we explore stories and ideas that help us understand why we are the way we are. Cargo Cults: Why the Planes Don’t...

Edition #12 Plain Sight Recent hostilities between Israel & Iran were preceded by elaborate spy activity, some of which was made public through videos. But the worst such humiliation was suffered by none other than the US, by a country it didn’t fancy much. Welcome to Plain Sight by Wyzr, where we bring hidden patterns into plain sight. Every week, we explore stories and ideas that help us understand why we are the way we are. When the CIA got played There are few who aren’t fascinated by a...

Edition #11 Plain Sight The worst nuclear disaster in history created Europe's third-largest nature reserve. The world's most militarized border became a sanctuary for endangered species. What happens when humans are forced to leave? Are we the problem we’re trying to solve? Welcome to Plain Sight by Wyzr, where we bring hidden patterns into plain sight. Every week, we explore stories and ideas that help us understand why we are the way we are. The Great Rewilding: What Happens When Nature's...

Edition #10 Plain Sight How smuggling seven beans broke an empire. And what it teaches us about modern talent wars. Welcome to Plain Sight by Wyzr, where we bring hidden patterns into plain sight. Every week, we explore stories and ideas that help us understand why we are the way we are. From Coffee to Code: The Art of Breaking Monopolies In 1670, a Sufi mystic named Baba Budan completed what might be history’s most consequential act of industrial espionage. Returning from his pilgrimage to...

Edition #9 Plain Sight Intelligence can be both a boon and a curse. It depends on how we use it, and more importantly, what governs it. Welcome to Plain Sight by Wyzr, where we bring hidden patterns into plain sight. Every week, we explore stories and ideas that help us understand why we are the way we are. When Intelligence Is Dangerous Credit: Madelgarius, CC BY-SA 4.0/Wikimedia This weekend, I was watching Titan: The OceanGate Disaster, a Netflix documentary that examines the rise and fall...

Edition #8 Plain Sight The rate of suicides might decrease if the media stopped reporting them. It sounds absurd, but there’s proven psychology at play. Welcome to Plain Sight by Wyzr, where we bring hidden patterns into plain sight. Every week, we explore stories and ideas that help us understand why we are the way we are. The Dark Psychology Behind Kota’s Crisis Over the decades, tens of thousands of teenagers from all over the country have flocked to the city of Kota every year, carrying...

Edition #7 Plain Sight The Manhattan Project didn’t just change warfare - it rewrote the relationship between science and power. Today, AI is doing the same. The question is: have we learned anything? Welcome to Plain Sight by Wyzr, where we bring hidden patterns into plain sight. Every week, we explore stories and ideas that help us understand why we are the way we are. When Science Split the Atom (and the World) Los Alamos, July 16th, 1945. 5:29 AM, Mountain War Time. In the middle of a...